We have signed contract with Google Ireland Limited (“Google”), a company incorporated and operated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland . Nevertheless, data may be transferred from Europe to the USA, over which we as a company have no influence.
Google has certified itself under the EU-U.S. Data Privacy Framework for the transfer of personal data from the EU to the United States. The European Commission has determined that there is an adequate level of protection for personal data transferred from the EU to a company in the United States certified under the EU-U.S. Data Privacy Framework. Consequently, the data transfer is permissible in accordance with Article 45 of the GDPR.
10.1 Google Ads Remarketing for Google Analytics
We have integrated Google Ads Remarketing on our website. This service enables us to place interest-based advertisements for website visitors. In doing so, the browser stores cookies that enable the website user to be recognized if the website user visits other websites that belong to the Google advertising network. There, the user can be shown advertising campaigns relating to content that the user has previously accessed on other websites.
10.2 Google Analytics
We have integrated Google Analytics on our website, a web analysis service from Google, which enables us to analyze visitor flows and the time spent on our website.
According to Google, Google will use the information obtained to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. However, Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of the website to their full extent. Furthermore, you can also prevent Google from collecting the data generated by the cookie and relating to your use of the websites (including your anonymized IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link (https://tools.google.com/dlpage/gaoptout?hl=de).
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://support.google.com/analytics/answer/6004245?hl=de.
Legal basis: Art. 6 para. 1 lit. a GDPR
10.3 Google Analytics Conversion Tracking (Google Ads)
This website also uses Google Conversion Tracking. Google Ads sets a cookie on your computer if you have accessed our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Ads client’s website and the cookie has not yet expired, Google and the client can recognize that the user clicked on the ad and was redirected to this page. Each Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Ads clients who have opted into conversion tracking. Ads clients learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this – for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”. You can find Google’s privacy policy here: https://policies.google.com/privacy?hl=de.
If you use SSL search, Google’s encrypted search feature, the search terms are usually not sent as part of the URL in the referring URL. However, there are some exceptions to this, for example if you use certain less common browsers. You can find more information about SSL searches here: https://support.google.com/websearch/answer/173733?hl=de. Search queries or information in the referral URL may also be viewed via Google Analytics or an Application Programming Interface (API). In addition, advertisers may receive information about the exact search terms that triggered a click on an ad.
For more information, please refer to the Google FAQ: https://policies.google.com/faq?hl=de
Legal basis: Art. 6 para. 1 lit. a GDPR
10.4 Google Doubleclick
The website uses the online marketing tool DoubleClick. To help AdWords customers and publishers serve and manage ads on the web, the Google advertising network and certain Google services may be used. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being shown more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.
Legal basis: Art. 6 para. 1 lit. a GDPR
10.5 Google Gstatic
Gstatic is a domain used by Google to load static content into a different domain name to reduce bandwidth usage and increase network performance for the end user.
Legal basis: Art. 6 para. 1 lit. a GDPR
10.6 Google Maps
We use the Google Maps service on this website. This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently. When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data already mentioned under “Informational use of the website” is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or designing its website in line with requirements. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy.
Legal basis: Art. 6 para. 1 lit. a GDPR
10.7 Google Photos
For a user-friendly experience, we use the cloud-based storage service Google Photos. When you access images on our website, your browser establishes a connection to Google’s servers. Your IP address is transmitted to Google for this purpose. In order to display the images correctly, the required pages are loaded into your browser cache.
You can find more detailed information here: https://www.google.com/photos/. The privacy policy and terms of use can be found here: https://policies.google.com/
Legal basis: Art. 6 para. 1 lit. a GDPR
10.8 Google reCAPTCHA
We use the Google service reCAPTCHA to determine whether a human or a computer is making a certain entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: IP address of the end device used, the website that you visit on our site and on which the captcha is integrated, the date and duration of the visit, the identification data of the browser and operating system type used, Google account if you are logged in to Google, mouse movements on the reCAPTCHA areas and tasks in which you have to identify images.
Legal basis: Art. 6 para. 1 lit. a GDPR
10.9 Google Tag Manager
We use Google Tag Manager to recognize your user behavior. Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The tool itself processes the following personal data IP address of the user. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. Google Tag Manager can set cookies, at least in the administrator’s preview and debug mode, but also outside of it. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
You can find more detailed information here: https://www.google.com/intl/de/tagmanager/faq.html
Legal basis: Art. 6 para. 1 lit. a GDPR
10.10 Google Videos
For a user-friendly experience, we also use the cloud-based storage service Google Photos for videos. This is the domain that was originally known as Google Video. Since 2021, Google Videos has been operated as a video search engine.
You can find the privacy policy here https://policies.google.com/privacy
Legal basis: Art. 6 para. 1 lit. a GDPR